How to Start a Fine Art Photography Business

The definition of fine art, as defined by the Merriam-Webster dictionary, is “art concerned primarily with the creation of beautiful objects”. With such a “wide” definition of “beautiful objects”, the beauty is in the eyes of the photographer. Virtually anything can be fine art, a simple household item such as a fork, a nude body, travel, landscape, wildlife, a landscape. Not everyone will agree on what constitutes fine art, many years ago I was awed by the sight of the Sydney Opera House, and thought it was the most beautiful building In Australia. However I remember thinking that it perfectly complemented Australia, it would look pretty silly in the centre of Madrid. However if you don’t like the Sydney Opera House, then it does not matter how great the photo you are not going to like it. So whatever constitutes Fine Art photography is a pretty subjective decision. School of Photography give you a good idea of what will constitute in their view Fine Art photography.

For many photographers this is an ideal line of work, because it allows you to represent a part of your personality, through your work. It is possible to make a political statement by being a fine arts photographer. A clear analogy here would be the emergence of the acceptance of the gay male in photography, over the last thirty years. In it’s wide ranging definition it is possible to be more creative, and in this creativity be more personal.

There are a lot of resources on the Web regarding fine art. One of the better ones concerning resources and links is http://art-support.com/links.htm There are excellent links to photographers’ web sites, as well as grants available to the photographer. Because the definition of Fine Art photography is so wide, it has perhaps a more specific marketing need. Fortunately there are more ways to market them than just stock photographic galleries It may be advantageous for you to think about engaging the services of a full time sales representative. A sales representative will work with clients in the advertisement industry, the travel industry, and also graphic design firms. The advantage of employing a sales rep is that it leaves you free to create without the hassle of “cold selling”. If you are not a natural salesperson, it may be better for you to consider someone else doing the selling. That person should also be able to evaluate the true value of your work, be experienced enough to know where to get the prices, as well as having a proven track record in negotiating the best prices.

There are other advantages as well. Companies using a wide and diverse range of photographs, such as advertisement agencies, will have more time for a sales rep, who has a large portfolio of work, from different clients, than from one single photographer. By the nature of their work sales reps are normally found in larger cities and towns, they will have a large client base of their own, and will probably promote your work in specialised areas, such as food photographer, or portrait photographer. So how does the relationship work? Normally the sales rep will already have their own business, and they will work for you on a commission only basis. You will pay them approximately 30 percent of the assignment fee, that is the net fee, not the final figure with expenses added on.

How to work out if this relationship will be advantageous to you, balances many factors. If you have developed a highly personalised style as a photographer, then you need to target specific areas to sell the photographs. Perhaps you do not live in a large city and have the right contacts. You have already made a portfolio of work that you would like to specialise in. It may not be cheaper for you to hire a rep, because you may still have to advertise locally to maintain your own business that you have developed, but you are paying a rep on extra sales that you did not have before. It will certainly increase the profitability of your business if you have no time to devote to increasing the number of your clients. You have decided that this path is for you, – how do you go about it. One idea is to investigate the names of the best advertisement agencies nearest to you, your local reference library can be of assistance here, as can yellow pages. You can phone them direct and ask them the names and the contact numbers of their reps. The Writer’s Digest publish an annual “Photographer’s Market Book”, this book now lists photographic reps, and it will also help you market your work with lists of fine art reps, as well as galleries and stock agencies.

However you choose to market your business, the essence of what you need to do is to widen your client base. There is certainly more work in the marketing of certain photographs. However in today’s market place communication is as much as an art as creating the photographs. Not only is it important that you keep abreast with market trends, but you have to be in constant communication with your clients. Certain photographers’ enjoy the “Cut and Thrust” of aggressive marketing. If you don’t, then consider paying someone else to do it for you. Never underestimate the power of marketing, it is a very potent tool to help get your work shown to the people who are most likely to purchase it.

Do you really know as a photographer what you have to sell and it’s value. As a freelancer you can learn a great deal from advertising clients, They determine a niche for the product and then work on it’s development to promote it. A product is always promoted with a very specific client in mind. You must know your strengths as well as your weaknesses. For instance if you have a passion for taking seascapes, then it is pointless to advertise yourself as a portrait photographer. You need to find a way of getting your unique photographs to where they are going to maximise your profit.

15 Markets For Your Photography Business

Annual Report Photography – an annual report needs to generate excitement and a professional image. Companies may not necessarily have staff photographers, and a freelancer for this once-a-year job is a good option.

Architectural Photographs – can be used for stock if artistic, or for potential sale.

Baby and Child Photos – you can solicit within hospitals, or advertise in specialist magazines or at child care centres.

Car Photos – these can be for professional uses, or for sales brochures or catalogs. Approach car sales yards with your portfolio.

Commercial and Industrial Photography – anything from steel mills to small electronic parts. Who would think?

Entertainment and Fashion Photography – live stage shows or fashion shows, stock photographs, or event specific. Populate your portfolio!

Food and Cookery Photography – specialist magazines and advertising.

Glamour Photography – make your model look his or her very best, this is a broadening market

Insurance Photography – capitalise on collectibles and facilitate record-keeping.

Landscape Photography – a classic theme for stock photography

Legal Photography – detailed photographs for courtroom use

Magazine and Book Photography – an endless market for general or specialised magazines.

Park and Garden Photos – in demand by publishers and photograph libraries

Pet Portraits – how cute! and pet owners will always spend money on their pets. Would a pet shop let you market to their existing customers for a split of the profits?

Real Estate Photos – pictures for real estate agents or homeowners hoping to sell their property. Real estate agents may not have the skills to take a photograph which shows the property in its best light.

There are lots of areas to sell your work that you may not have thought of. Check out my site for more information:

http://www.small-business-resource-centre.com.au/photo.htm

Why Learn Trick Photography and Special Effects

Photography is more than just snapping pictures, it is a recognized art form that harnesses the creative expression of the photographer. While anyone can take a picture, only someone who understands the tools and resources available to the photographer can get the most out of their work.

In fact, learning about trick photography and special effects can not only increase your repertoire in terms of your knowledge base, it can also expand your talents and raise your skill levels when it comes to photography. Today, there is a new eBook available that will teach you all the basics of expanding your photographic skills by incorporating proven and powerful techniques. This new eBook is appropriately titled, “Trick Photography and Special Effects” by Evan Sharboneau

What is “Trick Photography and Special Effects”?

Put simply, “Trick Photography and Special Effects” by Evan Sharboneau is the eBook that provides all the information necessary to create stunning, beautiful images and wonderful special effects. This eBook is designed to teach you the basics and provide new techniques in many different areas, including;

• Long Exposure
• Light Painting
• How to Create In-Camera Illusions
• 3D & High Speed Photography
• Bubbles, Smoke and Double Exposure
• HDR & Infrared Photography
• Creating Panoramas & Creative Compositions
• Time Displacement
• Layer Mask, Levitation & Multiplicity Photography
• Invisible Man
• The Harris Shutter and Droste Effect
• Mixing Day & Night and Much, Much More

All of these elements are taught in the “Trick Photography and Special Effects” eBook and more. Plus, the layout of each technique is accompanied by plenty of photographs, graphs and simple text so you can quickly pick them up. The purpose of this eBook is to provide you with the basics and the tools needed to create wonderful photographs and to get the most out of your camera.

How Can You Improve your Photographic Skills and Abilities with this Resource?
There are a number of ways that this eBook can improve the natural skills and talents already inside you. While anyone can become a great photographer, only those who understand and apply the techniques and tricks of this profession can truly excel.

Learn New Techniques: In this eBook, you will learn some of the basic and advanced techniques that can not only improve your skills, but expand the way you view photography. The techniques that are presented here have actually been around for a while, but not that many photographers take advantage of them.

Bolster Your Imagination: If there is any one thing that holds a photographer back, it is the inability to tap into their imagination and come up with a new perspective or way of shooting a particular shot. This eBook can overcome that tendency and help you to release the talents inside you.

The In-Camera Special Effects Techniques
The simple techniques that are presented in this book can provide you with an entirely new perspective on how to shoot simple scenes. You can use many of these techniques to create entirely new types of photographs for your portfolio. What follows are examples of photographic tricks that can be done in camera and without any assistance from editing software such as Photoshop.

Forced perspective shots for example, where two objects of vastly different size can appear to be next to each other is somewhat difficult to realistically achieve unless you know a few tricks. For example;

• Set the aperture to the lowest possible setting as the amount of light entering the camera will positively affect the depth of field, meaning that you’ll achieve a more realistic effect.

Upside Down Reflections can also be difficult to achieve as most people make a few simple mistakes that don’t get the right effect.

• Be sure to focus to on the reflection and not the object when taking the picture.

Also, you can experiment by disrupting the reflection. For example, you can toss a rock into the water if that is the reflecting surface.

A Shadow Heart trick can be performed with a simple ring, an open book and a light source from behind.

• If you set the ring upright in an open book in the crevasse between each side, the light source will create a shadow ring on the paper.

The Unscrewed Light bulb is a great photographic trick that can be performed with a simple, incandescent bulb that is frosted and a small light source behind the bulb itself.

• When you take a photograph of the bulb with a smaller light source, such as an LED or even a small flashlight, behind it, the bulb will appear to be on even though it is unattached to any power source.

Such simple, yet effective tricks are only a small part of the information presented in this book. You can learn a great deal about how to create new types of images from your imagination thanks to the building blocks of information inside this book.